Post Stamp

Post Stamp

Are you advertising insurance products to the senior market? have you developed a gadget for preserving in contact with your prospects and shoppers? would you like to have higher success in communicating with this goal market? ask your self this question!

do you own a put upage desktop? throw it away and never use it again. By no implys use a submitage laptop to keep involved with a professionalspect or a consumer. By no means!

the subsequent time you have a glance at your mail no longerice how it is put uped. If a stamp is used then you might be 87% more likely to open it than a bulk permit piece. 87% is an enormous number and one which you could take advantage of.

do you be in contact together with your annuity shoppers by means of e mail? cease and don't use it again. Email is fine for friends and family but don't ever use it to contact a senior consumer or professionalspect. Always use the united states mail service.

your evident question is why? why not use the internet and make it simple to keep in contact. the reply is very easy, it's way too impersonal. Also, handiest 7% of seniors over the age of 65 will use the web as a main supply of verbal exchange, they all prefer america mail. a very easy experiment is to head to your native submit workplace at about 10 am and take a glance at who comes and goes. you'll notice our goal market: seniors. Seniors like to get the mail and for so much of it turn intos a habit and a social chance. Stand via the waste basket in the submit place of business and take heed to the feedback in regards to the direct mail, they all hate it and but all of them contact it, look at it, and incessantly learn it.

but there is extra tricks to the trade of communicating with the senior group. not best is the stamp important however how the stamp is put on the envelope is a big a phase of the success. at all times put the stamp on somewhat crooked! if it's on crooked it'll have the next probability of being opened. understand that it is all about psychological communique and step one is getting the envelope opened. with the aid of inserting the stamp on relatively cooked displays it wasn't achieved mechanically through a pc. this implys a personalized effect and it invitations the prospect to open the letter.

selling insurance coverage and annuity products may be very easy once a relationship is developed with just right verbal exchange is the beginning.